which is romney, that is romney's strongest age demographic. debbie, let's talk about this. how much stock do the campaigns put into polls, especially this close toe election day? how reliable are those polls when you factor in access to varied demographics? do voters pay attention to these polls? >> i have a theory on polling. i'm gonna get my doctorate some day and write it on this. polls are a snapshot in time, there are so many polls, and they drive things they should not drive. both campaigns have sophisticated people that know how to read polling and take it into account. some let it drive the news media, sometimes it drives fundraising in a way it shouldn't. the fact of the matter is, it is a snapshot in time. i keep reminding people of two elections one was michigan in 1990. the free press detroit news had polls taken out on governor ambulance char's campaign -- governor blanch's campaign, he lost. >> arthel: ron how important are the polls do voters pay attention? >> voters definitely pay attention to polls, they hear a lot about polls there's been a lot of media hy